Applied Gaming

Applied Gaming

The playful method to use Shakespeare for sustainable decision-making

As an entrepreneur, Moos now also works with businesses to apply theatre for team reflections and board meetings. She advances ‘Shakespeare Applied’, a method that stimulates the continuous improvement of business strategy by mirroring Shakespeare’s allegorical narratives to sustainability challenges.

She uses Theatre plays by Shakespeare and the old Greeks are used as allegorical narratives of the authentic stories that are told. She translated this stories into physical action.T he motto of dance pioneer Martha Graham reverberates throughout Moose’s work:‘Movement never lies’.

Together with Dr. Iris Casteren van Cattenburch and Dr. Michael Duijn

is the scientifically grounded game to improve your sustainability with Shakespeare. It enriches your perspective on your sustainability goals and gives you an insight in value orientations that help you achieve them.

“The voluntary attempt to overcome unnecessary obstacles”.
Bernard Suits (1978)



To hold the mirror up to nature

For anything so overdone is from the purpose of playing, whose end, both at the first and now, was and is to hold, as ’it were, the mirror up to nature, to show virtue her own feature, scorn her own image, and the very age and body of the time his form and pressure.

What’s in it for you?

People are what matters most in business. So do their beliefs. Beliefs are formed by experiences. Voices, images and sounds of the environment shape our perception of the world.  Sometimes we narrow the lens to ‘protect’ our familiar perceptions. But sometimes we need to change our perspective –  to embrace experiences outside of this lens. Playing Shakespeare applied widens your perspective and gives you an insight into the changes you need to make to make your business/ organization/ process more sustainable.

website Shakespeare Applied